How Hawaiian Bros plans to bump AUV from $2.5M to $3.5M
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Hawaiian Bros already sports impressive volumes for an emerging chain serving the signature plate lunch of the Hawaiian Islands largely in the Midwest. The brand, which is based in Kansas City and has grown to 83 locations mostly through franchising, has an average unit volume around $2.5 million, according to president and CEO Scott Ford.
But Ford, a veteran of companies like Applebee’s and Boston Market who teamed with Hawaiian Bros founders Tyler and Cameron McNie in 2019 when they had just three locations, thinks the company can do better. In fact, he believes the system can achieve $3.5 million AUVs through strategic marketing and operational changes.
Ford joined the latest episode of Take-Away with Sam Oches to talk about getting more sales out of each restaurant and about the operational improvements Hawaiian Bros has made to meet increasing demand.
In this conversation, you’ll learn more about why:
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Customers today want something outside the routine
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Positive attitudes lead to positive outcomes
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You must get scrappy in your marketing to win guests
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Operational excellence can unlock better AUVs
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Invite everyone to your party — then have capacity that outpace demand
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There is no honeymoon period for your new restaurant
Contact Sam Oches at [email protected].
