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The Snowfall Burger is one entree option on the Friendly’s winter menu. Photo courtesy of Friendly’s Restaurants
Friendly’s Restaurants is introducing a wintery themed seasonal menu for this holiday season. The family-dining company’s new Snow Days menu features items that are reminiscent of new-fallen snow, like Parmesan-dusted burger buns and an ice cream sundae served with powdered sugar doughnut hole “snowballs.”
“Friendly’s has always been about making a meal feel like more than just a meal, and Snow Days gives people plenty of ways to have fun,” Erik Jensen, vice president of marketing for Friendly’s parent company, Brix Holdings, said in a statement.
The full menu lineup of five new items and one returning item includes:
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Snowfall Burger: Friendly’s Big Beef Burger topped with white American cheese, Alfredo sauce and bacon on a Parmesan-dusted pretzel bun. Served with fries.
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Fireside Melt: Grilled sourdough sandwich topped with white American cheese, sharp yellow cheddar, grilled chicken, bacon, tomatoes, and garlic aioli. Served with fries.
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Harvest Stack: Friendly’s take on a Thanksgiving sandwich. Sourdough bread topped with stuffing, garlic red skin mashed potatoes, grilled turkey breast, cranberry sauce, and turkey gravy.
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Snowball Fight Sundae: Vanilla ice cream sundae served with powdered sugar doughnut holes, topped with hot fudge, mini marshmallows, whipped cream, and chocolate sprinkles.
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Peppermint Stick Fribble: Peppermint stick ice cream topped with hot fudge, whipped cream, and a cherry.
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Jubilee Cake: Originally discontinued in 2021, this returning seasonal ice cream roll cake features layered chocolate chip and chocolate ice creams beneath fudge drizzle, almonds and chocolate candies, finished with a pink frosting border.
Friendly’s Snowball Fight Sundae. | Photo courtesy of Friendly’s
The new winter menu coincides with a series of deals, including a free Happy Ending Sundae for any customer that orders an entrée off the holiday menu. Friendly’s is also offering a “Better Together” deal, with two entrees and an appetizer starting at $24.99 (up to $29.99 for premium entrée upcharges).
The company’s weekday lunch deal also offers a choice of one of five entrees, plus a Happy Ending Sundae for $11.99 Monday through Friday, 11 a.m. through 3 p.m. Kids meals also come with a sealed pack of Conehead Crew trading cards.
Friendly’s introduced its new seasonal menu at a time when the company has been slowly contracting its portfolio size. Since 2000, the family-dining brand closed restaurants almost every year, shrinking in size from 565 units to 87 restaurants in 2025, according to Technomic data. The company’s annual sales have also declined in tandem, and are projected to decrease from $131 million in 2025 to $124 million in 2026.
Contact Joanna at [email protected]
