Little Caesars has launched an entire athletic wear collection
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Little Caesars is launching its first-ever athletic wear collection, LC AthleticsPhoto courtesy of Little Caesars
Little Caesars is launching its first-ever athletic wear collection, LC Athletics, and several NFL football players will debut the collection as they arrive at upcoming games.
Starting this weekend, San Francisco 49ers Tight End George Kittle, Los Angeles Rams Cornerback Trent McDuffie, and Kansas City Chiefs Center Creed Humphrey will showcase pieces from LC Athletics.
According to the company, the LC Athletics collection takes a vintage, collegiate-prep approach to Little Caesars apparel, with throwback “Vintage 59” pieces nodding to the brand’s 1959 founding and subtle LC monogramed items, priced between $20 and $60. The collection includes 28 pieces, such as Carhartt duffels, crossbody bags, cooler backpacks, a camouflage hoodie, waffle-knit shirt, and more. The full line is available at the brand’s Hot-N-Ready Shop.
This is Little Caesars first move into athletic wear, following a limited collaboration T-shirt with Kittle in 2025.
The introduction comes as the pizza chain marks its fifth year as the Official Sponsor of the NFL. It also comes as merch becomes a bigger battleground in the restaurant space, with regular launches from most of the largest chains. Shake Shack, Chick-fil-A, Noodles & Company, Chili’s, Wendy’s, Portillo’s, Sweetgreen, Panera, and more have all recently launched or expanded their merch stores. KFC’s new Open House prototype in McKinney, Texas, features a merch bag with swag and souvenirs.
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