KFC is hosting a Finger Lickin’ Fan Fest this month for its Rewards members, including 2x points on purchases made through the chain’s app and website. The double-point promotion runs through Nov. 30 and also includes more than double the number of items available in the Secret Recipe Vault, where members can redeem points for free KFC. For the promotion, the vault will include 24 different menu items and combos across its 250, 500, 750, and 1,000-point tiers.
The timing of this promotion comes as consumers head into the holiday season with affordability top of mind. The latest Consumer Price Index showed prices up 3.7% year over year in September, while Deloitte found that 38% of shoppers qualify as “holiday value seekers.”
“Our KFC Rewards members are some of our biggest fans, and Finger Lickin’ Fan Fest is all about giving them even more back,” Chief Marketing Officer Melissa Cash said in a statement. “With double points and an expanded Secret Recipe Vault, we’re giving fans more ways to get rewarded for the food they already love.”
New additions to the Secret Recipe Vault include:
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250 points: Biscuit
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500 points: Large Side, Pot Pie, two pieces of chicken, and three tenders
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750 points: Classic Chicken Sandwich Combo, six wings, 3-Piece Tenders, and 2-Piece Chicken Combo
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1,000 points: Big Box 3-Piece Chicken, Big Box 5-Piece Tenders and 4-Piece Combo
During the Restaurant Finance and Development Conference earlier this week in Las Vegas, Tropical Smoothie Vice President of Finance Daniel Lee said loyalty programs are effective channels to personalize offers for your most valuable guests without having to blanket discount.
“Instead of doing offers, do incentives for your most valuable consumers who come in for multiple dayparts and from multiple channels. Do incentives that encourage an acceleration in their behavior,” he said.
Indeed, we’re seeing more such incentives as the value environment persists. KFC’s Yum Brands’ sibling chain Habit Burger & Grill, for instance, just launched a value meal available exclusively for MyHabit loyalty members.
Contact Alicia Kelso at [email protected]
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