US plant-based protein brand Daring has introduced Plant Steak Bites, the first beef alternative in its portfolio, with Southeastern supermarket chain Publix holding exclusive rights to the product from today. Daring says it will extend distribution to other retailers in 2027.
“We started with a simple idea: The foods people love can be made better”
According to the company, each serving provides 13g of protein and 4g of fibre, and the chef-crafted bites are gluten-free, non-GMO and produced without seed oils.
Daring has added products at a steady pace since Australian plant-based meat producer v2food acquired the brand in August 2025 in partnership with Japanese food group Ajinomoto Co. Three months later, Daring rolled out microwavable Diced and Shredded Plant Chicken at Walmart and Albertsons, and in September it released six frozen Skillet Meals, five of them sold exclusively at Sprouts Farmers Market at launch.
The steak bites sit alongside a range that remains anchored in plant-based chicken: unbreaded and breaded pieces, the diced and shredded formats, single-serve entrée bowls and the skillet line. Daring describes itself as the No. 1 unbreaded plant chicken brand in the US.
JJ Kass, vice president of sales at Daring Foods, stated, “Plant Steak Bites give our existing customers more variety and introduce Daring to shoppers looking for a plant-based beef option that’s gluten-free and made without seed oils. Launching at Publix brings that choice to more tables, with the flavor and nutrition people expect from Daring.”
Employee-owned Publix, based in Lakeland, Florida, operates more than 1,400 stores across eight Southeastern states, which gives the steak bites a regional footprint until the wider rollout next year. Daring took the same single-retailer route with its Skillet Meals at Sprouts, with other chains set to follow.
Chris Coburn, CEO of Daring Foods, explained, “We started with a simple idea: The foods people love can be made better. We brought that idea to life with our plant chicken, and now we’re doing it again with beef. As we expand, the things that make us Daring remain at the center: starting with plants, creating delicious, chef-crafted food and giving people more ways to eat well. Our goal is to provide better products that bring more people together at the same table.”
