Beyond Meat has placed its Beyond Immerse functional beverage line in Erewhon stores across Southern California, moving the drink into physical retail on the West Coast for the first time after earlier launches in New York and direct-to-consumer sales.
Beyond Immerse combines plant protein, fiber, antioxidants, and electrolytes in a lightly sparkling can. The current retail lineup comes in three flavors, Peach Mango, Strawberry Lemonade, and Cherry Berry, each delivering 20g of plant protein, 5g of fiber, antioxidants, and electrolytes for 110 calories, with no dairy or whey protein.
“Bringing Beyond Immerse to Erewhon represents an exciting next step”
Erewhon is as an independent, family-owned Certified B Corporation and Certified Organic retailer operating since 1968, with 14 locations across Southern California. The grocer has become a fixture in wellness retail and a frequent launch partner for brands targeting health-focused shoppers in the Los Angeles area.
The Erewhon placement follows the June debut of Beyond Immerse in the New York metro area, where the line entered more than 26,000 outlets through a distribution deal with Big Geyser. Before that, Beyond Meat first tested the beverage in January 2026 through limited drops on its direct-to-consumer Beyond Test Kitchen platform, expanding the range with additional flavors in February. The product also remains available nationwide through the company’s website.
Ethan Brown, founder and CEO of Beyond Meat, stated, “Bringing Beyond Immerse to Erewhon represents an exciting next step for our first functional beverage line.
“We created Beyond Immerse to deliver the superpowers of plants in one light and refreshing drink, and we look forward to bringing it to Erewhon, a retailer that has long been at the forefront of what’s next in wellness and reaches a community deeply engaged in how nutrition can support everyday life.”
