Your customers come to your restaurant because of your food, service, and overall value. Yet, the other national brand ketchup marketing claims it’s because of the brand of ketchup you serve. Which do you believe?
If you believe that what you offer on the plate is more important than the condiment brand that you give away, there’s a big opportunity to dramatically cut your cost with a switch to Red Gold® Ketchup.
Red Gold is family-owned and operated and is the world’s largest privately-held tomato company in the world. The company doesn’t answer to Wall Street, instead they answer to foodservice operators on quality, product availability, and price.
Fourth-generation family member Colt Reichart, Red Gold’s Senior Director of Marketing and Consumer Relations, sees it this way. “Independent restaurant owners are smart and know value when they see it. I’ll put our ketchup’s flavor, texture, and thickness up against any other brand, and at a fraction of the price. We’ve even launched a Red Gold® Ketchup Calculator to demonstrate the savings and offer free samples if you want to do your own test for your restaurant before you make the switch.”
Here’s an example of the price difference you will discover with the Red Gold® Ketchup Calculator (find it online here). Enter the SKU of Heinz Ketchup that you are currently buying and go to WebstaurantStore.com to find the price of the similar SKU of Red Gold Ketchup. Comparing Heinz Webstaurant Store pricing the savings are substantial. A 50% savings per case in fact. Enter the number of cases you use per week and the calculator will provide your annual savings.
“If you are serving ketchup to customers in ramekins, the choice is a no-brainer,” says Reichart. “We regularly hear from restaurant operators who thank us for the money they are saving while keeping customers happy with great-tasting ketchup.”
Other smart options for saving big on ketchup back of house are #10 cans, pump jugs, and dispensers. All offer similar savings versus Heinz.
Red Gold® Folds of Honor Ketchup is a tabletop or packet option that your customers truly will care about and appreciate. A portion of the proceeds from every case you buy goes to this important, well-known charity that supports families of fallen first responders and the military. Last year, Red Gold donated $125,000 to Folds of Honor.
If you are ready to save about 50% on a condiment that you give away, Red Gold® is ready with great-tasting ketchup. If you would like a free sample of Red Gold Ketchup, request yours at Redgoldtomatoes.com/redgoldfoodservice/sample-requests/
