A look at KFC’s new Open House restaurant prototype
15 Slides
Photos courtesy of KFC
KFC’s new Open House prototype opened outside of Dallas this week to serve as a learning lab for the chain’s U.S. comeback plan, put into place last year after President Catherine Tan-Gillespie came on board.
Conceived after determining the brand is “loved but latent,” Open House features modern design, flexible seating, breakfast, new beverages like boba refreshers and Krunch shakes, catering, and a swag bar. There are also plenty of sauces for customization and snacks served in a “Go Bucket,” as well as signature bone-in chicken, tenders, and sandwiches.
The concept also balances digital and hospitality, with self-order kiosks and dual drive-thrus alongside lobby hosts providing table service. While corporate-funded initially, executives said some franchisees are already showing interest. KFC will stage-gate effective elements for a broader rollout, and Tan-Gillespie said success will be defined by “America seeing KFC differently.”
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