The Spiciest Chip in the World Can Now Be Purchased... One Chip at a Time
When word came a couple days ago that the newly crowned Spiciest Chip in the World[1] was being released by gourmet chip purveyor Paqui[2], the internet worked itself into a bit of a tizzy — and understandably so, given the extreme novelty factor of the chip, dubbed Carolina Reaper Madness, being sold in a package of one.
ALSO: 14 New Ways to Do Chicken Wings[3]
Named for the Carolina Reaper pepper that features prominently in the spice blend that adorns it, the chip comes extravagantly packaged in a coffin-esque, Grim Reaper–clad box, and then further encased in a condom-like wrapper. “Fear the reaper,” it warns.
To build on the already remarkable marketing at play here, Paqui has issued the #onechipchallenge[4], which is exactly what it sounds like: participants are asked to post a video of themselves eating the chip, or a photo of an immediate reaction. In exchange, they get a free bag of (less spicy) chips. The results have been pretty much what you'd expect[5], though we're especially partial to this one[6] from the Today Show's Tamron Hall.
The chip costs $4.99, and you probably should not buy it!
References
- ^ Spiciest Chip in the World (paqui.com)
- ^ Paqui (paqui.com)
- ^ ALSO: 14 New Ways to Do Chicken Wings (www.mensjournal.com)
- ^ #onechipchallenge (paqui.com)
- ^ pretty much what you'd expect (www.youtube.com)
- ^ this one (www.today.com)